Vyral Marketing Masterminds

Sally Cricket Benfer: Selling Luxury Real Estate in Ashville NC

Frank Klesitz introduces Sally Cricket Benfer, a real estate broker in Asheville, North Carolina, who faced significant challenges after a hurricane but managed to have a successful 2024. Sally discusses her transition from a lead-driven to a database-driven approach after losing her team. She shares her success with a $3 million listing and a $2 million total volume. Frank invites Sally to a mastermind event to learn from top agents. Sally expresses her desire to absorb knowledge and improve her business systems, particularly in hiring and team building. Frank offers insights on hiring practices and the importance of regular meetings.

Shawn Hermosillo: $1+ Million Revenue Selling Homes w/ Property Management

Sean Hermosillo, a real estate agent with 20 years of experience, manages a team of 35 transactions annually, including a buyer's agent and a full-time assistant. His wife, a former pharmaceutical executive, runs the property management side, handling short-term rentals for their own properties and eight clients, generating nearly $500,000 annually. Sean also has a wine-making hobby. He aims to optimize his business to allow more time for family and travel, seeking advice on efficient lead generation and business systems. Frank Klesitz suggests building a team or improving marketing strategies. Sean is excited to learn and implement new strategies at the mastermind event.

Bernie Gallerani: #1 Realtor in Nashville Selling 500-750 Homes Annually

Bernie Gallerani, a real estate agent in Nashville, Tennessee, has been in the industry for 20 years and leads a team of 30 agents. His team consistently achieves 550 to 750 transactions annually, with a goal of 650 this year. Despite minimal advertising, Bernie's team outsold a prominent local agent by 150 houses last year, with an average sales price $100,000 higher. Bernie emphasizes the importance of high-level communication through automated systems and a dedicated ISA team. He is interested in learning more about AI and video content strategies from Frank Klesitz and other industry leaders to enhance his team's performance.

Thai Nguyen: $500k GCI With Plenty of Investment Deals on The Side

Thai Nguyen, a real estate agent with 22 years of experience, is attending the Mastermind in San Diego to deepen her knowledge and network with top producers. She built a downline of 60 agents in her first year and operates the Agent Investor Community, focusing on traditional real estate and investment properties. Thai's business generates $500,000 to $800,000 annually, with half from traditional real estate and the other half from investment activities like fix-and-flip and off-market deals. She excels in social media marketing, leveraging platforms like TikTok, Instagram, and LinkedIn to build her brand. Thai seeks to improve her team operations and tracking systems and is interested in learning about platforms like RealSynch to enhance agent productivity.

Todd Bookspan: $100 Million in Mortgage Loan Production

Todd Bookspan, a seasoned mortgage broker with 25 years of experience and a team averaging over $100 million in annual production, emphasized the importance of partnerships and financial education. His non-profit, First Home IQ, teaches financial literacy in schools. Bookspan's Win by Noon program, a simple quarterly planner, helps agents and loan officers track activities and improve productivity. He highlighted the need for compliant business arrangements in the mortgage industry, citing his work with top mortgage companies and RESPA compliance. Bookspan expressed interest in learning lead-generation strategies from the attendees.

AJ Hazzi: $12 Million Selling 500 Homes & Managing 1,300 Doors

AJ Hazzi's real estate business in Kelowna, Canada, operates as an ecosystem with sales, property management, investment, and home services. The sales team averages 500 deals annually, while property management manages 1,300 units, generating $5 million in revenue. The business has a unique team structure with 15 agents, 10 property managers, and a similar number of administrators, totaling $12 million in revenue. AJ's model includes a professional firm approach, leveraging a career trajectory system called "leverage track" to retain agents long-term. He also hosts recruiting events every six weeks to attract new talent. AJ is interested in learning about new revenue channels at the upcoming mastermind event in San Diego.

Jeff Glover: 32 Agents Selling Nearly 1,000 Homes a Year in Detroit

Frank Klesitz introduces Jeff Glover, a top-producing real estate agent and team leader in Detroit, who started his career at 18. Jeff's team, established in 2008, consists of 32 full-time agents, selling nearly 1,000 homes last year. Jeff emphasizes the importance of teaching agents to brand and market themselves, offering fair splits, and focusing on experienced producers. In 2024, they grew another $1.9 million in GCI by recruiting experienced agents. Jeff recently joined Zillow Flex, aiming to limit its share to 20% of their business. He seeks to learn best practices from others in the room to optimize this new strategy.

Chris Heller: Running a Profitable 7th Level Team for 15 Years

Chris Heller, who has been in the real estate industry since 1989, stepped down from managing his San Diego team in 2010 but has remained CEO of other companies. In 2024, his team's production dropped to $70 million but aims to surpass $100 million in 2025. Heller emphasizes the importance of a structured business plan, regular reporting, and communication for effective team management. Key metrics he monitors include listing appointments, conversion rates, and growth through new agent recruitment. Heller is interested in improving systems for generating referrals to enhance customer success and team growth. He attends meetings to stay connected with the industry and his team.