Vyral Marketing Masterminds

AJ Hazzi: $12 Million Selling 500 Homes & Managing 1,300 Doors

AJ Hazzi's real estate business in Kelowna, Canada, operates as an ecosystem with sales, property management, investment, and home services. The sales team averages 500 deals annually, while property management manages 1,300 units, generating $5 million in revenue. The business has a unique team structure with 15 agents, 10 property managers, and a similar number of administrators, totaling $12 million in revenue. AJ's model includes a professional firm approach, leveraging a career trajectory system called "leverage track" to retain agents long-term. He also hosts recruiting events every six weeks to attract new talent. AJ is interested in learning about new revenue channels at the upcoming mastermind event in San Diego.

Jeff Glover: 32 Agents Selling Nearly 1,000 Homes a Year in Detroit

Frank Klesitz introduces Jeff Glover, a top-producing real estate agent and team leader in Detroit, who started his career at 18. Jeff's team, established in 2008, consists of 32 full-time agents, selling nearly 1,000 homes last year. Jeff emphasizes the importance of teaching agents to brand and market themselves, offering fair splits, and focusing on experienced producers. In 2024, they grew another $1.9 million in GCI by recruiting experienced agents. Jeff recently joined Zillow Flex, aiming to limit its share to 20% of their business. He seeks to learn best practices from others in the room to optimize this new strategy.

Chris Heller: Running a Profitable 7th Level Team for 15 Years

Chris Heller, who has been in the real estate industry since 1989, stepped down from managing his San Diego team in 2010 but has remained CEO of other companies. In 2024, his team's production dropped to $70 million but aims to surpass $100 million in 2025. Heller emphasizes the importance of a structured business plan, regular reporting, and communication for effective team management. Key metrics he monitors include listing appointments, conversion rates, and growth through new agent recruitment. Heller is interested in improving systems for generating referrals to enhance customer success and team growth. He attends meetings to stay connected with the industry and his team.

Kelly Cook: His #1 New Client Strategy is YouTube Lead Generation

Frank Klesitz introduces Kelly Cook, a real estate agent in Phoenix, highlighting their shared history at the University of Nebraska. Kelly discusses his shift from a competitive mindset to emphasizing relationships in business. He credits his YouTube channel, "Everything Phoenix by Kelly Cook," for generating 7 to 10 leads per month, primarily from people relocating to Phoenix. Kelly emphasizes the importance of consistency and quality in video creation. Frank and Kelly discuss the potential for a Vyral Marketing course. Kelly also expresses interest in learning effective recruiting strategies for motivated agents and optimizing the use of virtual assistants.

Josh Barker: 14 Agents Closing 725 homes at $7 million GCI

Frank Klesitz and Josh Barker discuss Barker's 25-year real estate career in Redding, California, where his team of 14-15 agents closed 725 homes, generating over $7 million in GCI last year. Barker emphasizes the importance of daily sales training and early customer engagement, highlighting the need to nurture leads at the top of the sales funnel. He also values simplicity in technology, aiming to keep the tech stack minimal yet effective. Barker is eager to learn new lead generation ideas, sales funnel strategies, and transaction management tools at the upcoming event.

Mark Rickert: $500k in 2023 with High-Touch Personal Service

Mark Rickert, a top agent in the Santa Fe market, plans to attend a mastermind event in San Diego to learn from Frank Klesitz and other industry peers. Mark's business focuses on exceptional service delivery and relationship building, which has led to high levels of repeat and referral business. He emphasizes the importance of playbooks and a customer-centric approach inspired by "The New Gold Standard" by Joseph Michelli. Mark is also interested in improving team culture and hiring practices, considering a non-recoverable sales draw for new agents to provide more stability. Frank suggests enhancing one-on-one meetings and using a "start, stop, keep" conversation framework.

Alex Lehr: $112 Million Producer In Silicon Valley (40 Years' Experience)

Alex Lehr, a seasoned real estate professional with 40 years of experience, shared his journey and insights at a mastermind event. In 2024, despite a slow start due to market challenges, he closed $112 million in sales, selling 66-67 homes in the Bay Area. His success is attributed to consistent efforts, human connection, and empathy. Alex emphasized the importance of automating marketing and maintaining a personal touch. He plans to implement a "Deal of the Week" email to engage his database. Alex also highlighted his book, "The Unexpected Sale," which helps establish authority and provide value in probate and estate sales.

Chris Doherty: Earning $4 Million Net Profit Maximizing All Ways to Sell a Home

Chris shares his business model, which involves selling 150-200 homes annually, managing 1,000 properties, and doing 20-30 flips per year. He emphasizes the importance of leveraging every opportunity and having a highly productive admin team. Chris's brokerage handled $200 million last year, with him retaining $4 million across all entities. He seeks to learn better recruiting strategies to grow his brokerage. Frank suggests a "Look Over Chris's Shoulder" program to attract potential recruits by teaching them all the way to analyze a deal.