Vyral Marketing Masterminds

Kelly Cook: His #1 New Client Strategy is YouTube Lead Generation

Frank Klesitz introduces Kelly Cook, a real estate agent in Phoenix, highlighting their shared history at the University of Nebraska. Kelly discusses his shift from a competitive mindset to emphasizing relationships in business. He credits his YouTube channel, "Everything Phoenix by Kelly Cook," for generating 7 to 10 leads per month, primarily from people relocating to Phoenix. Kelly emphasizes the importance of consistency and quality in video creation. Frank and Kelly discuss the potential for a Vyral Marketing course. Kelly also expresses interest in learning effective recruiting strategies for motivated agents and optimizing the use of virtual assistants.

Josh Barker: 14 Agents Closing 725 homes at $7 million GCI

Frank Klesitz and Josh Barker discuss Barker's 25-year real estate career in Redding, California, where his team of 14-15 agents closed 725 homes, generating over $7 million in GCI last year. Barker emphasizes the importance of daily sales training and early customer engagement, highlighting the need to nurture leads at the top of the sales funnel. He also values simplicity in technology, aiming to keep the tech stack minimal yet effective. Barker is eager to learn new lead generation ideas, sales funnel strategies, and transaction management tools at the upcoming event.

Mark Rickert: $500k in 2023 with High-Touch Personal Service

Mark Rickert, a top agent in the Santa Fe market, plans to attend a mastermind event in San Diego to learn from Frank Klesitz and other industry peers. Mark's business focuses on exceptional service delivery and relationship building, which has led to high levels of repeat and referral business. He emphasizes the importance of playbooks and a customer-centric approach inspired by "The New Gold Standard" by Joseph Michelli. Mark is also interested in improving team culture and hiring practices, considering a non-recoverable sales draw for new agents to provide more stability. Frank suggests enhancing one-on-one meetings and using a "start, stop, keep" conversation framework.

Alex Lehr: $112 Million Producer In Silicon Valley (40 Years' Experience)

Alex Lehr, a seasoned real estate professional with 40 years of experience, shared his journey and insights at a mastermind event. In 2024, despite a slow start due to market challenges, he closed $112 million in sales, selling 66-67 homes in the Bay Area. His success is attributed to consistent efforts, human connection, and empathy. Alex emphasized the importance of automating marketing and maintaining a personal touch. He plans to implement a "Deal of the Week" email to engage his database. Alex also highlighted his book, "The Unexpected Sale," which helps establish authority and provide value in probate and estate sales.

Chris Doherty: Earning $4 Million Net Profit Maximizing All Ways to Sell a Home

Chris shares his business model, which involves selling 150-200 homes annually, managing 1,000 properties, and doing 20-30 flips per year. He emphasizes the importance of leveraging every opportunity and having a highly productive admin team. Chris's brokerage handled $200 million last year, with him retaining $4 million across all entities. He seeks to learn better recruiting strategies to grow his brokerage. Frank suggests a "Look Over Chris's Shoulder" program to attract potential recruits by teaching them all the way to analyze a deal.

Alex Yu: $70 Million Team in Affluent Southern California

Alex Yu, a real estate agent in an affluent Southern California market with an average price point of $1.45 million, discussed his direct mail campaign with Frank Klesitz. Despite a lower response rate in a higher-end market, the campaign led to meaningful connections, including helping a cancer patient. Alex's team, which includes 10 agents, had a sales volume of $30 million in 2023, recovering to $70 million in 2024. He highlighted the success of their "Deal of the Week" email system, which boosts engagement and generates opportunities. Alex aims to enhance his team's focus on listings to control more inventory and is eager to learn from others at a mastermind event in San Diego.

Laurel Starks: Closed $250 Million Volume (2024) in the Divorce Niche

Laurel Starks, a real estate professional specializing in divorce cases, shared her journey of focusing on the divorce niche. Initially, she received 41 referrals from an attorney in her first year. Despite building a team and growing her business, she felt unfulfilled and decided to downsize in 2017, focusing solely on divorce deals. This strategy led to increased profitability, with her current GCI at Starks Realty Group averaging $600,000 annually, working 10 hours a week on that business (all attorney referral driven). She now primarily teaches the nation’s #1 divorce certification, has educated over 1,000 agents in divorce real estate, and leads a community of over 120 agents (happily paying her fees) who have collectively closed $950m in total volume and closed more than $250m in annual divorce volume in 2024. She also wrote a published book on divorce real estate, The House Matters in Divorce.

Jon Lahey: $100 Million in Volume with 30 Agents

Jon Leahy's real estate team, based in the greater DC metro area, is in growth mode with 30 agents, including 15 full-time and 15 part-time, supported by five to six inside sales agents, two transaction coordinators, a listing coordinator, and a social media/marketing assistant. Despite a downturn a few years ago, the team is recovering, achieving nearly $100 million in sales volume last year and 200 units under contract. Jon highlighted their effective social media campaign, which consistently pushes out stories to create the perception of busyness and attract new agents. He is also interested in learning about successful mergers and acquisitions to grow his team further.