Vyral Marketing Masterminds

Alex Yu: $70 Million Team in Affluent Southern California

Alex Yu, a real estate agent in an affluent Southern California market with an average price point of $1.45 million, discussed his direct mail campaign with Frank Klesitz. Despite a lower response rate in a higher-end market, the campaign led to meaningful connections, including helping a cancer patient. Alex's team, which includes 10 agents, had a sales volume of $30 million in 2023, recovering to $70 million in 2024. He highlighted the success of their "Deal of the Week" email system, which boosts engagement and generates opportunities. Alex aims to enhance his team's focus on listings to control more inventory and is eager to learn from others at a mastermind event in San Diego.

Laurel Starks: Closed $250 Million Volume (2024) in the Divorce Niche

Laurel Starks, a real estate professional specializing in divorce cases, shared her journey of focusing on the divorce niche. Initially, she received 41 referrals from an attorney in her first year. Despite building a team and growing her business, she felt unfulfilled and decided to downsize in 2017, focusing solely on divorce deals. This strategy led to increased profitability, with her current GCI at Starks Realty Group averaging $600,000 annually, working 10 hours a week on that business (all attorney referral driven). She now primarily teaches the nation’s #1 divorce certification, has educated over 1,000 agents in divorce real estate, and leads a community of over 120 agents (happily paying her fees) who have collectively closed $950m in total volume and closed more than $250m in annual divorce volume in 2024. She also wrote a published book on divorce real estate, The House Matters in Divorce.

Jon Lahey: $100 Million in Volume with 30 Agents

Jon Leahy's real estate team, based in the greater DC metro area, is in growth mode with 30 agents, including 15 full-time and 15 part-time, supported by five to six inside sales agents, two transaction coordinators, a listing coordinator, and a social media/marketing assistant. Despite a downturn a few years ago, the team is recovering, achieving nearly $100 million in sales volume last year and 200 units under contract. Jon highlighted their effective social media campaign, which consistently pushes out stories to create the perception of busyness and attract new agents. He is also interested in learning about successful mergers and acquisitions to grow his team further.

Russell Faucette: Selling 300 homes a year in Salt Lake City

Russell Faucette, who bought the top-selling real estate team in Utah, discussed his brokerage model and key model, emphasizing lead generation and agent training. He highlighted "Agent Snapshot," a software he developed to track business metrics, including lead-to-close time and agent activity. Russell shared that lead generation requires at least 18 months to see full results. He seeks to retain experienced agents without compromising profitability by setting a net profit watermark and incentivizing leadership roles. Russell is attending a mastermind event to network and learn from top real estate teams.

Nick Krautter: Author of The Golden Handoff Book

Frank Klesitz introduces Nick Krautter, author of "The Golden Handoff," to discuss strategies for acquiring other agents' client lists. Crowder shares his experience of buying client lists during the 2008-2014 recession and emphasizes the current market opportunities. He explains the process of co-marketing and sharing referral fees. Nick aims to expand from helping 2,000 clients to potentially 200,000, while Frank envisions a corporate version of "The Golden Handoff" to manage multiple databases across the country.

Oggie Penev: 21 Remote Active Fix-And-Flips All Over Phoenix

Oggie Penev, a full-time real estate investor, shared his unique business model at a mastermind event. Starting as a real estate agent in 2005, he transitioned to fix-and-flip and rental properties post-2007. By 2016, he had a $10 million rental portfolio, focusing on equity over cash flow. Despite negative monthly cash flow, he leverages depreciation and other write-offs to offset active income. Augie manages 21 remote flip projects in Arizona and buys rental properties using equity. He emphasized the importance of rental properties for real estate professionals and his shift from national to state-specific marketing. Augie is also exploring commercial real estate investments.

Amanda & Travis Howard: $200 Million Sotheby's Luxury Team/Brokerage

Amanda & Travis Howard (a husband and wife team) run a real estate team of 12 out of the Sotheby's brokerage they own in Huntsville, AL, which generates about half of its $200 million total in volume. They are excited to share their 12-step expired letter sequence with the room to get inbound listing phone calls and would like to meet someone who sells real estate in dual markets (they started a real estate team in the Florida panhandle) to learn how to manage that better. They would also like to learn how to use AI to be more efficient in their work. Meet Amanda and Travis at our upcoming mastermind April 10-11 in San Diego www.VyralMasterminds.com. Read the AI notes of the interview here: https://otter.ai/u/DeH4TOLpaPX4QK-Jr2S20NWGyHU

Johnny Jennings: $2 Million GCI Through Buying a Real Estate Team

Johnny Jennings owns a top-selling real estate team in Sacramento with $90 million in volume and 132 transactions (60% listings and 40% buyers) that generated just over $2 million in GCI in 2024. He purchased another real estate team to get him there (ask him about that). His two biggest listing lead sources right now are radio and sphere. Johnny is happy to share his experience negotiating radio ads directly. He wants to learn how to lower his labor costs, specifically how to hire/train a listing coordinator. Meet Johnny at our Spring 2025 mastermind: www.getvyral.com/events