Vyral Marketing Masterminds

Russell Faucette: Selling 300 homes a year in Salt Lake City

Russell Faucette, who bought the top-selling real estate team in Utah, discussed his brokerage model and key model, emphasizing lead generation and agent training. He highlighted "Agent Snapshot," a software he developed to track business metrics, including lead-to-close time and agent activity. Russell shared that lead generation requires at least 18 months to see full results. He seeks to retain experienced agents without compromising profitability by setting a net profit watermark and incentivizing leadership roles. Russell is attending a mastermind event to network and learn from top real estate teams.

Nick Krautter: Author of The Golden Handoff Book

Frank Klesitz introduces Nick Krautter, author of "The Golden Handoff," to discuss strategies for acquiring other agents' client lists. Crowder shares his experience of buying client lists during the 2008-2014 recession and emphasizes the current market opportunities. He explains the process of co-marketing and sharing referral fees. Nick aims to expand from helping 2,000 clients to potentially 200,000, while Frank envisions a corporate version of "The Golden Handoff" to manage multiple databases across the country.

Oggie Penev: 21 Remote Active Fix-And-Flips All Over Phoenix

Oggie Penev, a full-time real estate investor, shared his unique business model at a mastermind event. Starting as a real estate agent in 2005, he transitioned to fix-and-flip and rental properties post-2007. By 2016, he had a $10 million rental portfolio, focusing on equity over cash flow. Despite negative monthly cash flow, he leverages depreciation and other write-offs to offset active income. Augie manages 21 remote flip projects in Arizona and buys rental properties using equity. He emphasized the importance of rental properties for real estate professionals and his shift from national to state-specific marketing. Augie is also exploring commercial real estate investments.

Amanda & Travis Howard: $200 Million Sotheby's Luxury Team/Brokerage

Amanda & Travis Howard (a husband and wife team) run a real estate team of 12 out of the Sotheby's brokerage they own in Huntsville, AL, which generates about half of its $200 million total in volume. They are excited to share their 12-step expired letter sequence with the room to get inbound listing phone calls and would like to meet someone who sells real estate in dual markets (they started a real estate team in the Florida panhandle) to learn how to manage that better. They would also like to learn how to use AI to be more efficient in their work. Meet Amanda and Travis at our upcoming mastermind April 10-11 in San Diego www.VyralMasterminds.com. Read the AI notes of the interview here: https://otter.ai/u/DeH4TOLpaPX4QK-Jr2S20NWGyHU

Johnny Jennings: $2 Million GCI Through Buying a Real Estate Team

Johnny Jennings owns a top-selling real estate team in Sacramento with $90 million in volume and 132 transactions (60% listings and 40% buyers) that generated just over $2 million in GCI in 2024. He purchased another real estate team to get him there (ask him about that). His two biggest listing lead sources right now are radio and sphere. Johnny is happy to share his experience negotiating radio ads directly. He wants to learn how to lower his labor costs, specifically how to hire/train a listing coordinator. Meet Johnny at our Spring 2025 mastermind: www.getvyral.com/events

Philip Kang: $113 million dollar volume real estate team

Philip Kang runs a $113 million dollar volume real estate team in North Orange County with 17 agents, up from 6 agents last year. Philip is happy to share his simple system for onboarding an agent doing 4-8 homes a year to double their sales. Philip wants to meet team owners with upwards of 30 real estate agents and learn the best financial business model and agent retention strategies. Join us in San Diego April 10-11 at https://www.getvyral.com/events

 

James Goodman: 1,000+ People Attend His Community Events

James Goodman has sold over 500 homes in Phoenix in the past 6 years. His best listing generation system is giant community events “that don’t take up much of my time”. For example, he gets 1,000+ people to attend a car show. The event is paid for by sponsors, paying a 501c(3), set up to accept sponsor money. James wants to meet someone at the mastermind with systems set up to get cold appointments in a seller niche (divorce, expired, FSBO, etc). He joined PLACE so he could put all his efforts into getting listings and recruiting. Meet James at our upcoming mastermind in San Diego April 10-11th 2025: https://www.getvyral.com/events

Steve LaMothe: #1 Individual Listing Agent in Sacramento

Steve LaMothe is the #1 listing agent in Sacramento, CA, "before you factor in major teams here where the owner is generally out of production." In 2024, he sold $90 million in homes, with 65% of his 130 units being listings. Steve's website is excellent, with very specific seller value propositions to solve a homeowner's pain, with all the respective fees communicated clearly upfront. He's excited to share his seller programs at the mastermind (take a look at his website before you arrive). Steve would like to get better at leadership and recruiting, and how to better use AI and automation in his business. Join us at our Spring 2025 mastermind event: https://www.getvyral.com/events